January 2012
5 posts
7 tags
The Digital Ecosystem
When it comes to new websites and networks, I am an early adopter. I sign up as soon as I hear about a new service and start testing it out. Maybe I’m too early of an adopter because there must be over a hundred things I’ve signed up for and never done much more with than the preliminary account setup. It’s interesting to see what platforms have legs and which things never catch...
6 tags
Hopes for a Tumblr 2.0
Tumblr is a great open source platform for creativity and curation. What they should focus on next is finding a way to make discovering great tumblogs easier. They have search and tags right now, but it still feels very obscure and random as you are going through them. They should hire an editorial staff to cull through tumblogs and then build a new way to emphasize them on the sire. The nature of...
4 tags
Einstein: The Genius of Determination
Einstein wasn’t an overnight genius.
What I’m struck with in reading Walter Issacson’s biography of the quirky genius is the struggle he went through to develop his now legendary theories of the universe. While he had an elite grasp of mathematics, I’m most impressed with reading about his determination and rebellious spirit in the face of a very stuffy and political...
5 tags
Brands are Like Really Big People.
Brands can be a messy thing at first glance. A brand is the outward facing manifestation of some really big corporations. How can you distill such complicated businesses into an easily communicated brand?
I like to think of brands as really big people. It’s a metaphor that helps me cut through the clutter.
Some brands are like very inwardly focused people. The way they talk to the world is...
3 tags
Digital is Not a Sprint.
With the exception of a one-hit-wonder kind of viral video, success on the internet is not an overnight occurrence.
Success on the internet takes a long term strategy.
It takes defining what your key platforms are, and then giving them quality attention over a long period of time.
I didn’t get thousands of monthly followers to my primary blog, Oyl In Tokyo overnight. The blog started off...
