November 2011
3 posts
5 tags
What does Apple's famous 'Think Different'...
I believe Apple’s ‘Think Different’ is likely a provocative statement aimed at IBM’s longstanding motto ‘Think.’ Although IBM was no longer a direct competitor of Apple at the time of this campaign, when Steve Jobs was coming up, IBM represented the type of company and corporate culture he actively sought to rebel against. IBM represented a company of workers...
3 tags
Creativity is the Nutritious Part of Technology
Technology is not the revolution.
Technology has existed from the time man built the first primitive tool. Technology is an evolution. The revolution lies in how people will use the tools of our time. Will they be happy to use new sophisticated tools to merely kill their time by sending videos of cats to their friends. Or will they search their souls, find their message and purpose first, and...
3 tags
What goes into a fantastic creative brief?
Andrew Miller, Copywriter at Wieden+Kennedy.
The best creative briefs articulate a very specific problem. The problem could be about a negative perception that needs flipping. It could be that no one realizes a certain product’s key benefit. It could be a topical societal problem that a brand wants to address. The bigger and more immediate the problem, the better and more provocative the...
